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Companies Participation

Who Are These Mystery Shoppers?

  • They consist of a good mix of Dubai’s diverse ethnicity.
  • We ensure that they fit in as normal customers.
  • Each shopper is recruited and trained on their communication and observation skills, to ensure accuracy.

How Does Mystery Shopping Work?

  • DSES Mystery Shoppers are trained to meet the specifics of your business category.
  • DSES shoppers visit your locations as directed and conduct a normal customer enquiry and/or transaction under supervision.
  • The shoppers then complete a questionnaire custom-designed for your business category, which covers all customer service aspects of their visit.
  • Completed questionnaires are sent to us for an accuracy and quality review.
  • They are then made available to you immediately.
  • You review the reports with management and staff and plan the action to be taken.

Membership Benefits

  • Constant customer service standards measurement and feedback: members will receive 4 mystery shopper reports per year, helping members to identify strengths and areas for improvements.
  • High performing Outlets and Brands stand a chance being recognised by Government of Dubai and Dept of Economic Development.
  • Your management team will be invited to attend DSES Workshops, Seminars, Conferences on Customer Service such as the “Share Best Practices Conference and Exhibition".
  • DSES will endorse and promote all members as esteemed businesses supporting customer service initiative through the media, online marketing, website, etc.
  • Your business will benefit from the kudos, good-will and PR publicity of the DSES scheme.
  • You will be entitled to display the DSES logo on all registered outlets and marketing materials, you will receive DSES Material (certificate, trophy, window stickers and badges, etc).
  • DSES will keep you informed of the latest innovation & developments in customer service, retail and brand management.
  • DSES Service Quality Mark; will help you consolidate and reinforce the investment you have made in your business as a brand.